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03/03/2009 - Signed running back Derrick Ward.

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<< Suns' Nash returns after missing three games
Orlando, FL (Sportsbook Betting Lines) - Phoenix Suns point guard Steve Nash returned to the court on Tuesday vs. the Orlando Magic after missing three games with a sprained left ankle. The Suns went 2-1 without Nash during the stretch. The two

<< Nuggets sign G Hart for remainder of season
Denver, CO (Sportsbook Betting Lines) - The Denver Nuggets signed guard Jason Hart for the remainder of the season on Tuesday. Hart was waived on February 27 by the Los Angeles Clippers after averaging 11.1 minutes in 28 games this season. He po

<< Bucks' Redd has successful surgery
Milwaukee, WI (Sportsbook Betting Lines) - Milwaukee Bucks sharpshooter Michael Redd had successful knee surgery Tuesday to repair a season-ending injury he suffered in a January 24 game against Sacramento. In the game, a 106-104 win for

<< Falcons re-sign nine players
Flowery Branch, GA (Sportsbook Betting Lines) - The Atlanta Falcons have re-signed tight end Justin Peelle, linebackers Coy Wire and Tony Gilbert, defensive tackle Jason Jefferson, offensive lineman Ben Wilkerson and safety Jamaal Fudge,

<< This Week in Auto Racing March 6 - 8
Philadelphia, PA (Sportsbook Betting Lines) - After two weeks on the West Coast, the NASCAR Sprint Cup Series returns east to one of the fastest tracks on the circuit, Atlanta Motor Speedway. The Camping World Truck Series kicks off the Atlanta

Berenson, Michigan agree to extension >>
Ann Arbor, MI (Sportsbook Betting Lines) - The University of Michigan signed fabled hockey head coach Gordon "Red" Berenson to a one-year contract extension through the 2009-10 campaign, athletic director Bill Martin announced Tuesday. Bere

Report: Oakland, Garciaparra near deal >>
Phoenix, AZ (Sportsbook Betting Lines) - The Oakland Athletics are reportedly close to signing infielder Nomar Garciaparra to a one-year contract. A source familiar with the negotiations confirmed to MLB.com on Tuesday the two parties are in the

Coast Guard calls off search for missing boaters >>
Clearwater, FL (Sportsbook Betting Lines) - The Coast Guard held a news conference Tuesday afternoon to announce they have suspended the search for three missing boaters, including Oakland Raiders linebacker Victor

Columbus forward Chimera out for remainder of regular season >>
Columbus, OH (Sportsbook Betting Lines) - Columbus Blue Jackets forward Jason Chimera, who was placed on injured reserve earlier this week, will undergo surgery on Wednesday to repair his injured groin. Chimera is expected to be sidelined for the rem

Broncos: Cutler will not be traded >>
Englewood, CO (Sportsbook Betting Lines) - The Denver Broncos released a statement Tuesday saying quarterback Jay Cutler will remain with the team and will not be dealt, contrary to published reports. "The Denver Broncos are not trading Jay

Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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Online Sportsbook Football Betting

LaDainian Tomlinson Favorite to be 2007 NFL MVP

With the first NFL preseason game less than two weeks away, it is time to start thinking about football once again at MySportsbook.com. Reigning NFL MVP LaDainian Tomlinson is currently the 5-1 co-favorite to win the award again alongside Super Bowl MVP Peyton Manning.

This shouldn’t be a surprise to anyone after his all out assault on the record books last season. For those suffering from amnesia or were under a rock last football season, all L.T. did last season was set the NFL record for rushing touchdowns (28), total touchdowns (31) and total points scored (186) to go along with his 1815 rushing yards and 508 receiving yards. At 6-1, Tom Brady is next in line which isn’t surprising considering all of the firepower the Pats added over the off-season. With the addition of Randy Moss, Donte Stallworth and Wes Welker; it would be quite difficult for Brady’s numbers not to improve from last years 3529 yards and 24 touchdowns. There appears to be some decent value in Drew Bees at 10-1 considering he probably would have won the award last year if it wasn’t for L.T.’s record breaking season.

There is no reason to think the Saints will come back to earth this season and playing in a weak NFC, they should have as good a shot as any to represent the NFC in the Super Bowl. At 15-1, Donovan McNabb could also be worth a look. Remember, many felt he was the MVP of the first half of the season before going down with a season ending injury. Reportedly, he is in great shape and well ahead of schedule to return to form. Also, he could have some added motivation to put up big numbers this season with the Eagles using their first pick in the draft on McNabb’s future successor Kevin Kolb.

Be sure to log on to MySportsbook.com to check out the complete odds for NFL MVP as well as all of the new football related futures. With the popularity of NFL futures, these betting lines will be sure to change as the money comes in; get the early sports lines now.

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